ResearchResearch paperInterpretability · Evaluation & Benchmarks · Large Language Models1 source · Oct 12, 2026

Is the Platform Part of the Measurement? A Protocol and Simulation Study for Cross-Platform Equivalence of Machine-Labelled Policy Sentiment

Comparing machine-labelled sentiment across social media platforms is now routine: differences in classifier scores between platforms are read as differences in public opinion.

Key points

  • These comparisons rest on an assumption that the classifier measures the same construct, on the same scale, on every platform.
  • Some studies check a classifier's validity platform by platform, but to our knowledge none has modelled the platform as a facet of the classifier's measurement.
  • We adapt the psychometric equivalence toolkit (generalizability theory, measurement invariance and differential item functioning, and score linking) to machine-labelled policy sentiment, treating the platform as a survey mode, and specify a six-step protocol with anchor events fixed in advance, an anchor-density audit, and a two-classifier convergence control.
  • A case study of the instrument from the first author's MSc dissertation, a fine-tuned BERT classifier over 255,446 UK economic-policy comments from Twitter/X, Reddit, YouTube, and Quora, motivates the design and illustrates the instrument-dependence the protocol addresses.

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